HORIBA MIRA Strengthens Global Commercial Team With Three New Appointments

Three senior appointments have been announced at HORIBA MIRA this week as the business continues to strengthen its global sales operations.

HORIBA MIRA Global Commercial Team

David Streeter has been appointed to Head of Global Sales, Felicity Palmer now takes on the role of Head of Global Business Development and Richard Adams has been appointed to Head of International Sales. With over 80 years combined experience in the automotive industry and over 41 years of experience working at HORIBA MIRA, the team has been assembled to provide dedicated account leadership for HORIBA MIRA’s global customer base, allowing customers to better access the company’s engineering testing and research services.

David, who previously managed the Engineering Commercial Team at HORIBA MIRA, will now be responsible for leading the Global Sales Team to further develop its customer base across the UK and internationally.

Richard, as Head of International Sales, reports to David and is responsible for developing and leading the strategy, management and delivery of sales across international markets. He will drive the regional growth priorities, deliver international coordination and resource, and ensure the approach to market is globally consistent.

Felicity’s new role as Head of Global Business Development sees her heading up the Business Development Team to provide bespoke solutions for HORIBA MIRA’s changing customer base. She will be responsible for developing HORIBA MIRA’s offer to appeal to its expanding global client base, across multiple disciplines in emerging mobility technologies.

Miller Crockart, Chief Commercial Officer at HORIBA MIRA said,

“The new structure of the HORIBA MIRA Commercial Team allows us to scale our business around the world. Not only do we want to enhance the existing relationships we have with our customers, but we’re also excited to work within entirely new technology spaces to develop new mobility solutions.”