Arriva’s Hinckleybus and HORIBA MIRA launched the service to allow visitors and employees to travel from Nuneaton and Hinckley town centres to MIRA Technology Park, a Midlands Enterprise Zone, in July 2015.
The buses have contributed to Hinckley and Bosworth Borough Council’s and MIRA’s sustainability aims as the Enviro2000 service’s vehicles have low-emission engines to European EEV standard, helping reduce CO2 emissions by 50 per cent for every individual travelling by bus.
Local communities have benefitted from the new service as well as upgraded vehicles.
Partly funded by the Regional Growth Fund and in partnership with Hinckley and Bosworth Borough Council, the bus service has increased the number of employees travelling via public transport to their place of work at MIRA Technology Park which has helped reduce carbon emissions in the local area.
The service has also enabled those without personal vehicles, or those who prefer to travel by bus, to easily access MIRA Technology Park and its facilities as well as increasing the catchment area for employees, as the buses have stop off points at the Nuneaton and Hinckley Train Stations every 30 minutes throughout the day. The bus also connects MIRA Technology Park with Atherstone and Tamworth every hour throughout the day.
Late last year the service was extended to connect the rural Leicestershire villages of Fenny Drayton, Witherley and Ratcliffe Culey with Nuneaton, offering villagers convenient and regular connections to Hinckley, Atherstone and Tamworth.