MIRA underwent a re-brand in January, creating a fresh visual identity for the business ahead of a marketing drive to support its growth, and has a new management team with a business development focus. In addition, MIRA is seeking to grow its international business from 18 to 45 per cent by focusing on its overseas operations in: Europe, China, India, Malaysia, Korea and Taiwan as well as untapped markets with growth potential such as Brazil.
Among the technologies that MIRA anticipates will help fuel its rapid growth are unmanned ground vehicles and low carbon vehicles – both fields in which MIRA has significant expertise. MIRA is also at the forefront of pioneering new technologies including intelligent transport systems that are becoming highly sought after both at home and abroad.
Central to MIRA’s long-term plan is the £300million re-development of its 850 acre site in the Midlands – which will ensure the business has the capacity to match its capability over the next 30 years.
CEO George Gillespie added:
“We are planning a 43,000sqm state-of-the-art Engineering Centre that will provide modern, environmentally sustainable office space and incorporate the latest low carbon building design and construction techniques as well as utilising renewable energy sources.
“This will become the hub of a 155,000sqm campus incorporating advanced engineering facilities and a new Technology Park to complement the existing one, which has now reached capacity, and is capable of attracting like-minded domestic and international businesses looking for a prime R&D location with ready access to MIRA’s engineering expertise and resources.”