Events

Vehicle promotions.

MIRA represents a unique opportunity for the key stakeholders in the automotive arena to engage with each other and drive the news agenda by revealing the latest vehicle technology, showcasing technology demonstrators, test-driving forecourt ready models, building awareness and entertaining all at one location.

Vehicle makers, suppliers of ‘green’ technologies, government and non-government organisations all share a combined interest in communicating the latest trends in transport technology in a practical and engaging way and MIRA is the place to do it.

Situated at the geographical centre of England, MIRA is well served by road, rail and air. MIRA’s events team are equally positioned to provide all the support necessary to ensure a professionally managed project from concept to completion.


MIRA regularly hosts "Ride and Drive" events, competitions, road shows and exhibitions. The secure site also offers complete confidentiality, providing an ideal location for technical product launches, clinics and dealer training.

760 acres of idyllic proving ground and over 90km of circuit offering every kind of driving challenge, what more could you ask from a venue?