Dr Davis joined MIRA in 2009 following 10 years at Ricardo - the technical, engineering and management consultancy. He is an experienced engineering consultancy professional with a solid grounding in engineering fundamentals, has up-to-date experience in the latest automotive technologies and trends and has first-hand experience of working across a comprehensive range of overseas territories and industry sectors.
Geoff’s background has given him a unique insight into the global automotive, defence and off-highway industries and he has spent considerable time in Asian, European and South American markets creating entities, developing new business and delivering engineering and strategic consultancy projects. Using this experience and as part of the new executive team Geoff oversaw the development of the brand and marketing activity, implemented the international platform that would enable MIRA’s future growth plans, whilst working closely alongside his colleagues with the development of the organisation’s commercial and technical capability.
Geoff was part of the executive team that successfully secured the sale of MIRA Ltd to Horiba Ltd in 2015, and since then has been actively involved in the integration of the two companies and development of the future corporate strategy.
In his current role as Chief Strategy Officer for HORIBA MIRA Ltd, Geoff will be overseeing the development of business in new territories as well as the creation of local teams, and the development of new business streams in emerging technology segments. Both of these items are key for HORIBA MIRA’s successful growth.
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